Google has indexed roughly 45 billion pages from websites. Bing has around 5 billion indexed. This makes the Internet an incredibly large place.

It also makes persuading visitors to visit your website into a tough task. You have to compete with so many other people and businesses, most of which have more funds to spend on SEO or have established themselves long before you even learned what “SEO” was.

The good news is that you can compete with them. Rich snippets are emerging as one of the great equalizers for small businesses that can allow you to receive more visitors simply by giving more information to them within your website’s listings within any given search result.

What is a Rich Snippet? 

<div itemscope itemtype="http://schema.org/Review">
  <div itemprop="itemReviewed" itemscope itemtype="http://schema.org/AutoBodyShop">
    <span itemprop="name">Ricky's Auto Repair</span>
  </div>
  <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
    <span itemprop="ratingValue">4</span></span> stars -
    <b>"<span itemprop="name">Cheap, reliable auto repair.</span>" </b>
    <span itemprop="author" itemscope itemtype="http://schema.org/Person">
    <span itemprop="name">Jenny Smith</span>
  </span>
<span itemprop="reviewBody">Fixed my car for half the cost of anyone else. Extremely nice and helpful..</span>
</div>