Gyft Inc., a mobile gift card company that allows customers to buy, send, manage and redeem gift cards via mobile devices and the Web, has announced the launch of the Gyft Points program which has been specifically designed to reward consumers for their growing use of gift cards. Gift cards can be purchased through Gyft's mobile app or the web site using credit cards, PayPal or bitcoins.

In a recent report by the National Retail Federation, almost 60 percent of Americans said they want gift cards — the most requested item to send and receive this holiday season. Just in time for the holidays, consumers can now earn Gyft points when purchasing gift cards from over 200 retailers and earn Gyft Points to apply towards future purchases. Those who purchase with bitcoins earn 3 percent while PayPal earns 2 percent and credit card purchases earn 1 percent back, the company said in a press release.

"With the launch of Gyft Points, we are showing our appreciation to our customers for helping us become the leading mobile gift card retailer," said Gyft CEO and co-founder Vinny Lingham. "We have also chosen to reward and thank the Bitcoin community in particular for their support, with 3 percent back in points for all purchases made using Bitcoin until the end of the year — which is better than any credit card program out there."

As a part of the launch, Gyft is giving away more than 10,000,000 Gyft Points from now until the end of the year to reward customers for purchases and use of the service.

Gyft also recently announced the launch of Gyft Registry, which allows consumers to create a wish list of their favorite gift cards. Gyft also received a $5 million round of funding in August 2013.

The Gyft platform now allows consumers to seamlessly earn rewards for shopping at more than 100,000 retail stores across the country, all linked to a central rewards program. The Gyft mobile app allows for instant purchase and redemption of gift cards at the point of sale

Source:http://www.retailcustomerexperience.com/article/223139/Gyft-rewards-platform-accepts-credit-cards-PayPal-or-bitcoins