If you don’t win the click, you can’t make the sale. But if you don’t get noticed, you can’t win the click.

Ecommerce sites need to take advantage of every option to entice searchers to click on their page instead of a competitor’s. Rich snippets enable sites to embellish their search results with add-ons like ratings and photos, which draw the searcher’s eye as well as offering additional information.

With so many paid ads, image results, and other visually stimulating elements vying for attention on the search results page, rich snippets can be that special something that draws the eye and wins the click.

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