Aren't your favorite establishments for doing business those with which you most enjoy the experience of conducting business?


It's no accident that the most high-end establishments provide the highest quality of customer care at every level of the customer's experience.


The higher the quality of your prospect's and customer's experience of doing business with you, the more worthy of higher monetary investment they perceive your company to be.


We can draw a direct correlation, therefore, between quality customer experience and a business' revenue.


The success of a business depends upon the success of its sales and customer service personnel in providing a high-quality experience to prospects and clients.


What creates a high quality business experience?  Prompt call-backs or responsiveness.  Listening well.  Providing support and assistance.  There are many other factors.   But it they all come down to one fundamental skill that is almost always overlooked in sales and customer service training: AWARENESS.


When you are paying close attention during your interaction with a client or prospect, the client has a more satisfying experience doing relating with you, inspiring that individual to invest more time and money in the relationship, and to recommend you to others.

To improve the bottom line in your business, train your sales and customer service people in more aware interpersonal relating.

The foundation of greater sales success is awareness-development.


For instance, effectively dealing with a client's ego requires astute attentiveness in the now.


On the one hand, the client's ego can "pick it up" when we are "sucking up". This causes the client to begin to distrust you.  


On the other hand, the client's ego can feel slighted when we are being too impersonal, indifferent or dismissive regarding his or her feelings or concerns.