Seo group 10

Terminlogies
PPC & SEO

Black Hat SEO
Illegal seo techniques,
content copy
keyword spamming
irrelevant links
invalid link
brands/ trademark applestore.com.pk

White hat SEO
content should be unique and fresh
Engaging
Relevant links
Link building relevancy
check 404 in webmaster ( page not found)
Google alerts : what visitors are searching?
Google trends : What topic are going on in google
Socializing
Forum posting

Rank: The rank of your on a particular keyword.
Traffic Rank: Popularity among visitors alexa.com

Keyword: Any word which is search by a visitor on search engine 
Buy tshirts online in pakistan
Buy : Transactional
Tshirts online: Product search
Pakistan : Geographical

Crawler: detect your content and link layer layer.
Indexer: read analyize, index
Interface: when query generated, it will show the
 most relevant pages of yours