DoorDash plans to go public

While still operating at net loss of $150m (-10%) it has been reduced by ~70% yoy, and its market share and top line growth have been impressive (tripled, getting from a distant 3rd in 2018 to a clear #1 today)

A simple, while insightful UI for restaurants and a primary focus on the suburbs vs the city centres being traditionally a key battlefield of other large on demand delivery players (Uber Eats, Grubhub) were the primary keys to success in driving the top line growth (along with CoVid-driven consumers moving from eat out to deliveries)

Unclear yet how far Doordash is from achieving profitability - and how the potential legislation changes could impact it.
The company does not want to be classified as a food delivery player but rather a impulse logistics - signalling expansion into non-food categories soon

#consumer #fmcg #cpg #dtc #grocery #ecommerce #food #delivery