“All is fair in love and war” 
― Sun Tzu, The Art of War

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“Thus the expert in battle moves the enemy, and is not moved by him.” 
― Sun Tzu, The Art of War

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“If soldiers are punished before they have grown attached to you, they will not prove submissive;
and, unless submissive, then will be practically useless. If, when the soldiers have become attached
to you, punishments are not enforced, they will still be unless.” 
― Sun Tzu, The Art of War