Social media has a crucial connection with network marketing. Social media marketing uses the same techniques and strategies of the traditional way to market a product or service. However, the execution of these two forms of marketing is being done using different tools.  The social network marketing purpose is more on the establishment of a long-term relationship between you and your prospective clients by means of non-commercial interactions. So, instead of paying more attention to the sales output achieved, the goal of it is to enable a belief or behavior change. To understand the role of social media in your marketing process, you have to know the benefits that it can provide to your business.