Search for questions, people, and topics Sign In Ad Networks, Ad Exchanges and Ad Services Internet Advertising Best of X List Question What are some of the best online advertising platforms? Promoted by appnext What’s the best way to reconnect with my users? Deliver eye-catching, compelling campaigns to your users at the perfect time with the Appnext platform. Learn more at appnext.com 2 Answers Muhammad Tabish Khan Muhammad Tabish Khan, |Always "Learner"| |Bibliophile| |Amateur Entrepreneur| Answered Feb 21 2015 Social media is the best place to advertise your business. Facebook, Twitter, YouTube and LinkedIn are very different advertising platforms and all cater to very different audiences. If you want to get the most out of your advertising budget, you need to understand which is the best online advertisement for your immediate needs. this is my personal experience and opinion. If you have your own personal favourite, keep it and edit. Today, we’ll look at the platforms that will provide the most precise targeting capabilities. YouTube really doesn’t give you much in the way of targeting capabilities beyond age, gender, location, and language. Generally speaking, YouTube is very limited in its targeting. What does this mean for you? YouTube is excellent for events or general promotions that apply to a very broad audience. If you want to blast your latest commercial all over the country, YouTube can help you do that (and do it very well), but it becomes quite limited if you want to aim at specific audiences. Twitter has some basic demographic, interest and geographic targeting, but nothing that really sets itself apart. Twitter does, however, offer some alternate methods of advertising. For example, you can target anyone following certain Twitter accounts or anyone searching for certain hashtags. What does this mean for you? Twitter is all about events happening in real-time. Hash tag targeting allows you to piggyback on major trending events. For example, one of the hottest things this week is the new Star Wars trailer (which you can watch here). If you wrote a blog post for your site that breaks down the trailer second by second with in-depth analysis then you can advertise using the #StarWars hash tag. Anyone searching for Star Wars-related tweets would easily be able to find your content. You can also target people who follow the Twitter accounts of persons or group who is usefull for advertisement, and so on to make sure the right crowd sees your tweets. If you want to be extra sneaky, you can use this to target your competition to try and steal their followers! Facebook’s targeting gives you a lot of control over who can see your advertisement. Facebook allows you to segment by age, gender, interests, and behaviour. What does this mean for you? Facebook is a solid second place with its advertising platform. Unlike Twitter, Facebook doesn’t quite have the innovative hashtag targeting. You CAN target followers of certain pages, but it’s not as robust as the Twitter system. Facebook, however, earned its silver medal by having a solid range of targeting functions. Behavioural targeting lets you focus on very specific things like people who “returned from a trip 2 weeks ago” or have “4G connections.” If you’re in the United States, Facebook has even more advanced targeting available such as ethnicity and political background. When it comes to targeting other companies, Linkedin has the most comprehensive targeting platform. LinkedIn ads can target all basic information like age, gender, and location, and goes all the way up to skill set, education level, specific school, and so on. The only downfall for LinkedIn is that they really only shine for B2B. While their targeting system is top-notch, LinkedIn ads work the best if you’re selling professional services to other businesses. What does this mean for you? Have a new analytics software that will change the face of marketing? LinkedIn can specifically target marketing executives of medium-sized companies in your local area making at least $60k a year. Looking to sell your used financial accounting textbooks? LinkedIn can target all accounting students in your specific university with a proficiency in financial accounting. Though LinkedIn has a smaller audience compared to the other three platforms, it gives the advertiser the most targeting power. there are more place in social media like Instagram,Google+,Pintrest,Tumblr,etc. but out of them, The above platform is best. And one more platform which i forgot our "Quora" 896 Views · 1 Upvote Promoted by FuelX More sales & better ROI with this type of internet advertising. Drive a flood of sales using this underutilized internet advertising channel that works. Learn more at fuelx.com Related QuestionsMore Answers Below Is there any self-service platform for online advertising? Which is the best ad serving platform for online advertising in India? What is the best social media platform for a startup to advertise on? Which are the best platforms to advertise my service? What are some of the best ways to advertise my business online for free? Avinash Tiwary Avinash Tiwary, Author|Digital Advertising Expert|Media Director|Techy|Blogger Answered Mar 2 2015 Hey, 50 CPM Network: 50 CPM Network Top Networks: http://www.knowonlineadvertising... Ad Servers - List of Ad Server You have multiple options to select and try 506 Views Related Questions Which is the best platform where we can get a comparative study of media for advertising? Like advertising on television, magazine, radio, etc... What is the best online place to advertise a B2B web service? What are the best Indian advertisements you have ever seen? I own a real estate firm in Surat. I wish to advertise for my company online. Which is the best online advertising agency in Surat? Which is the best online site to get Big Fm advertising Rate Card? What is the best online advertising portal? What are some great advertisements? What is the best way to advertise online in Sri Lanka? What is the best ad network for mobile apps today? How can I advertise in top magazines through an online platform? Related Questions Is there any self-service platform for online advertising? Which is the best ad serving platform for online advertising in India? What is the best social media platform for a startup to advertise on? Which are the best platforms to advertise my service? What are some of the best ways to advertise my business online for free? Which is the best platform where we can get a comparative study of media for advertising? Like advertising on television, magazine, radio, etc... What is the best online place to advertise a B2B web service? What are the best Indian advertisements you have ever seen? I own a real estate firm in Surat. I wish to advertise for my company online. Which is the best online advertising agency in Surat? Which is the best online site to get Big Fm advertising Rate Card? Sitemap:#ABCDEFGHIJKLMNOPQRSTUVWXYZ About · Careers · Privacy · Terms · Contact