Updated: 1/10/2014 We originally set the instant buy limit to 10 BTC/week back when this represented a relatively small amount of money. The market price of bitcoin has grown significantly since that time, and taking a step back, our goal with instant buys was to facilitate payments in bitcoin where you needed them right away to make a purchase with a merchant. At this point, it's rare for someone to need close to $10,000 for a quick purchase online, and the fraud risk for this size of an instant order has become substantially greater for us. Effective January 10th, 2014 we're reducing instant buy limits to 1 BTC/week on level 2 accounts, and the limit for level 1 accounts will remain the same at 0.1 BTC/week. The regular limits (for non-instant buys) will also stay the same for now at 50 BTC/day and 10 BTC/day respectively. Due to the price of bitcoin changing so quickly, in the future we may need to move all of our rates over to being set in your local currency. If there is ever any confusion on the status of your account's current limits, this information can be quickly viewed on the buy page. A complete picture of the limits for each account level is as follows: We realize this change may inconvenience some users who have come to rely on instant buys, but this is an aspect of the site we will be continually pushing to improve. Thank you for bearing with us in the meantime as we work towards delivering bitcoin purchases in a safe and secure manner. As always, we are open to and appreciate your feedback.