An Ideally Optimized Web Page An ideal web page should do all of the following: Be hyper-relevant to a specific topic (usually a product or single object) Include subject in title tag Include subject in URL Include subject in image alt text Specify subject several times throughout text content Provide unique content about a given subject Link back to its category page Link back to its subcategory page (If applicable) Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)