#2 – CUSTOMER SUCCESS MANAGER Marketers drive leads and traffic to a business. Salespeople email and phone those leads. But once a big contract is signed (such as a $100,000 software contract), customers have a lot of needs. They need to be educated about the product. They need to be informed of new features. And they need someone to meet with them and hold their hand (in a non-sexual way) from time-to-time.