There are essentially 10 qualities of good information:

- It must be relevant
- It must also be clear
- There must be sufficient accuracy
- The information must be complete
- The information must also be trustworthy
- It must be concise
- Information must be provided in a timely manner
- It must be communicated to the right person
- It must also be communicated via the right channel
- Information must be less costly than the value it provides

Improving information management in an organisation is a simple matter of addressing the activities involved in producing the information that impact the 10 criteria above.