1. Turn Yourself Into A Product Once you’ve found success—or even while you’re on the road to it—you should look for opportunities to promote yourself as a brand. Position yourself as the authority in your niche, and develop products like videos or books that share your secrets of success. The beauty of a book is that once the hard work is over—it’s written and edited, and a marketing plan implemented—then you simply collect proceeds while you move on to your next project.