“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.” 
― Sun Tzu, The Art of War

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“When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.” 
― Sun Tzu, The Art of War

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“Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.” 
― Sun Tzu, The Art of War