Lego (Danish articulation: [ˈlɑjˀɡoːˀ]; adapted as LEGO) is a line of plastic development toys that are produced by The Lego Group, a secretly held organization situated in Billund, Denmark. The organization's leader item, Lego, comprises of vivid interlocking plastic blocks going with a variety of riggings, puppets called minifigures, and different parts. Lego pieces can be amassed and associated from numerous points of view, to develop objects; vehicles, structures, and working robots. Anything built would then be able to be dismantled once more, and the pieces used to make different articles. 

The Lego Group started fabricating the interlocking toy blocks in 1949. From that point forward a worldwide Lego subculture has created. Supporting films, diversions, rivalries, and six Legoland carnivals have been created under the brand. Starting at July 2015, 600 billion Lego parts had been created. 

In February 2015, Lego supplanted Ferrari as Brand Finance's "reality's most effective brand".