Basic SEO
Basic search engine optimization.
Learn what title and description tags are.
"They don't work as good as they did... they don't get you ranked... blah blah blah blah"
Horseshit! Horseshit, horseshit, horseshit!

If you learn this basic thing.
How many characters go into a title tag - you know! 
Do you know what this number is?
And do you know how to put a title tag on your page?
Well, learn how to put a title tag on your page, but the number is 60.
You go more than 60 so don't use any useless ones.
For the description tag, want 160. 
Use the keyword people will look for. Use the location you do business in. Okay!
And repeat that in the description and the title and write like sales copy. Okay!
So:
We have blue widgets serviing the greater Fort Worth area.
That's your title tag.
Blue widgets for the greater Fort Worht area that do the best widgeting you ever widgeted a widget with. 
Click here to learn more! Find out about our special deal!
Whatever...
Write it like it's actually ad copy in an old newspaper because when you get ranked in the search engine, there is two things you're competing for:
1st - to get there, to show up.
2nd is actually to be clicked on.
Everybody is worried about showing up, nobody really thinks about being clicked on.
So how effective is this?
I did this... and right now I'll just say this... for my farm, not for TSP, the site's been around for a millian years or whatever...
Go to Google, right now if you are in front of your computer, and type in the following:
Fort Worth duck eggs
Why?
to be continued