Give your drivers recognition and real appreciation
When professional drivers follow the current discussion about their profession in the media, they get one thing above all:

A thick neck!

Either the heroes of the road or the true heroes of the supply chain who keep the "whole shop" running are reported. For truck drivers, it sounds like sheer mockery when politicians and the media cry out for "more appreciation" for truck drivers. And that something must finally change about the difficult and intolerable working conditions of many drivers.
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There are frequent calls for a change in values in society and among the population. Grandiose announcements follow, association initiatives are launched ... and, and, and. As right as it is to make the topic of "appreciation and respect for truck drivers" public, two things are certain:

A positive change in values among the population and society will take time. And it cannot be ordered so easily.
The real world of work speaks against many things changing for the better in the short term. The concrete problems, especially in the transport sector, are simply too big for that.
What can be done?

It doesn't matter if you are an entrepreneur, manager or forwarder: Look at the conditions that you can change and improve yourself. In your company. With your contractual partners.

The goal should be to start in your own trucking company to make the driver world a "little bit better" every day. For more appreciation and respect towards your drivers and those of others, you need one thing above all: the honest willingness to improve something yourself."

Concrete tips for managers & entrepreneurs:
Listen: take your drivers' daily worries & difficulties seriously.  You don't have to have a solution for everything. However, you should not be indifferent to the problems of your drivers. Therefore, always have an "open ear".
Praise your drivers: A simple "well done" can be a conciliatory end to a hard day's driving.
Criticise properly: This is also appreciation. If mistakes happen or you are unhappy with the work performance: Discuss the problem with your driver openly and directly. But be appreciative in your dealings.
Reward special (!) achievements: Maybe your driver has a hobby or an interest that you can surprise him with. Important: This is about the gesture. Not the monetary value.
Support your truck drivers in their stressful everyday lives: no matter whether it's problems at the ramp, at the service area or the big time pressure. Help when you can.
The chart shows tip 2: Give recognition and genuine appreciation to find good truck drivers.

tip-2-give-recognition-and-genuine-appreciation-to-your-truck-drivers.
Protect and maintain the health of your drivers:
Actively promote continuing education for your drivers:
Take care of a higher working comfort for your truck drivers: Ask your drivers what they need additionally in the cab. Comfort seat? Stand-alone air conditioning? A good sleeping system? On-board refrigerator? Try to fulfil these wishes. You can receive high subsidies of 80% of the net costs for these additional features. Take advantage of this government truck subsidy. Your drivers will be grateful.
Offer your drivers an additional "plus" in road safety. Keyword 1.) Truck rear-end collisions on the motorway and: Keyword 2.) Fatal accidents when turning right in urban traffic ("blind spot problem") To protect against these highly dangerous situations, there are powerful assistance systems with which trucks can be retrofitted. You can also make good use of government subsidies for this.
Conclusion:

Use the above tips to create a lasting atmosphere of satisfaction, respect and appreciation for your truck drivers in your company. This will pay off positively for you. Through high loyalty and driver retention.

Above all, you will benefit in attracting new and good truck drivers. Because word gets around quickly in driver circles about which employer is doing well and also where it is not.