Over the past five years, we’ve seen a huge jump both in quantity, and quality of multimedia content made accessible to the general audience. More importantly, content creators are no longer bound by the old ways of distribution. With a simple DSLR camera and a creative mind, one can potentially have content viewed by millions.This new form of content creation has made thousands of average Joes famous, and generated even more in ad sales on YouTube. With the release of the Canon 5D Mark II in 2008, many production companies have converted to using these low cost cameras to create content that used to be filmed on technology that cost ten times as much. As demand reaches an all-time high camera companies have to get creative as well. Demand has evolved, and is now judged by how cheaply you can offer cameras that perform with the highest quality, while offering users the ability to churn out products in a small amount of time. With the new digital videographic subculture, a new camera is born. The Pocket Cinema Camera, created by BlackMagic Designs, offers one of the best video qualities in a camera size while maintaining an affordable price for consumers. BMPCC for short, is a name echoed by most avid video content creators. This camera is about the size of your typical point and shoot with the ability to produce video quality comparable to professional video cameras. BlackMagic Designs is certainly no stranger to video technology, but this is only their second video camera design, but if this is a preview of what they can do, BlackMagic will change the face of camera technology in the near future.