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Onkvisit and Shaw use cutting-edge scholarly works to provide a theoretical and decision-making framework to guide marketing strategies and applications.
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Citation: Sak Onkvisit, John J. Shaw, (1989) "The International Dimension of Branding: Strategic Considerations and Decisions", International Marketing Review
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International Marketing. Strategy and theory. Fifth edition. Sale Onkvisit and John J. Shaw. Routledge jg. Taylor &. Francis Group. LONDON AND NEW YORK
27 Apr 2016 Faculty of World Economy and International Affairs. Course Syllabus and core international marketing concepts and frameworks. We will therefore avoid a strict . 4th Edition / by Onkvisit, Sak and John Shaw. Routledge.
Library of Congress Cataloging in Publication Data. Onkvisit, Sak. International marketing : analysis and strategy / by Sak Onkvisit and. John J. Shaw. – 4th ed.
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