African American Size, location, purchasing power, and market potential. Next, we will be looking at the second largest minority group in the United States with a population of over 43 million and a buying power of $1.1 trillion. African Americans are located geographically by populations of African Americans in New York, Georgia, District of Columbia, Florida, North Carolina, Texas, Kansas, Pennsylvania, New Jersey, Michigan, Illinois, and so on has a larger amount of the second largest minority group in the United States is a force in the consumer market and the market research report is a testament to the purchasing power and the market potential of the African Americans in the consumer market as we can