PwC estimates that this year shoppers will spend 10% more than last. Retailers will also benefit, with 62% of them expecting to increase their overall sales.

However, today’s shoppers are more sophisticated. They are demanding more, such as lower costs, increased control and other options. They are increasingly seeking simplicity, convenience and options to meet their needs.

“Logistics companies must follow suit,” Schmahl said. “In addition to using technology to help optimize delivery locations, logistics companies must also leverage new technologies to optimize delivery methods,” he continued, adding: