The Work Ethic and the Industrial Revolution As work in America was being dramatically affected by the industrial revolution in the mid-nineteenth century, the work ethic had become secularized in a number of ways. The idea of work as a calling had been replaced by the concept of public usefulness. Economists warned of the poverty and decay that would befall the country if people failed to work hard, and moralists stressed the social duty of each person to be productive (Rodgers, 1978). Schools taught, along with the alphabet and the spelling book, that idleness was a disgrace. The work ethic also provided a sociological as well as an ideological explanation for the origins of social hierarchy through the corollary that effort expended in work would be rewarded (Gilbert, 1977).