Our survey results are used by many famous authority organizations such as Ad Council [i] and USATODAY [ii]. [i] The Ad Council tracking study was an online survey fielded by Lightspeed GMI in June 2012 and June 2013. There were 851 U.S. parents of children ages 7-15 who were surveyed. [ii] USA Today published survey results from Lightspeed GMI on smartphone usage in watching the Super Bowl.