1.The Rules: Time-tested Secrets for Capturing the Heart of Mr. Right is a self-help book by Ellen Fein and Sherrie Schneider, originally published in 1995.[1][2] 2.The book suggests rules that a woman should follow in order to attract and marry the man of her dreams; these rules include that a woman should be "easy to be with but hard to get".[3] The underlying philosophy of The Rules is that women should not aggressively pursue men, but rather ought to get the men to pursue them. A woman who follows The Rules is called a Rules Girl.[2