Registry operator gen.xyz these week launched two new top-level Internet domains -- .security and .protection -- aimed at creating websites with higher security as well as a safer online experience for end users.

Registrants can use domains to reinforce a brand, organization name, service locations, or industry keywords, says Nils Decker, director of business development for gen.xyz.  

Big security players such as Norton, FireEye, and Masterlock, have already registered names with the new .security and .protection domains.  An organization in Southern California, for example, might select la.security; spam.protection could do the trick for an email filtering company.

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