Gentle Monster is a South Korean eyewear brand known for its distinctive and innovative designs in the world of eyeglasses and sunglasses. The company was founded in 2011 by Hankook Kim and Boontheshop, a prominent South Korean luxury fashion retailer.

Here are some key points about Gentle Monster:

1. **Innovative Designs:** Gentle Monster is celebrated for its avant-garde and unconventional eyewear designs. The brand often combines art, fashion, and technology to create unique and fashion-forward eyewear that challenges traditional notions of glasses and sunglasses.

2. **Retail Spaces:** The brand is also known for its exceptional retail spaces, which are often described as art installations. Each Gentle Monster store is a carefully curated and immersive experience that complements the eyewear collections. These spaces are often designed to evoke emotions and engage customers on a sensory level.

3. **Celebrity Endorsements:** Gentle Monster has gained popularity among celebrities and fashion icons. The brand's eyewear has been worn by various famous individuals, contributing to its global recognition.

4. **Global Expansion:** While Gentle Monster originated in South Korea, it has expanded its presence to the international market, with stores in major cities around the world. The brand's global success has cemented its status as a major player in the luxury eyewear industry.

5. **Collaborations:** Gentle Monster has collaborated with various renowned fashion designers, brands, and artists to create limited-edition eyewear collections. These collaborations often result in highly sought-after and collectible pieces.

Gentle Monster has made a name for itself by pushing boundaries and creating eyewear that is not only functional but also a form of art and self-expression. The brand's commitment to innovation and creativity has made it a distinctive and influential player in the world of fashion eyewear.