Yesterday, the dam broke for Ubisoft, and the gaming press and gaming public stopped fighting each other after two months of GamerGate warfare to turn toward a new common enemy. In fact, Ubisoft seems to have crossed so many lines with their recent Assassin’s Creed dual release, that critical disdain and public outrage over their policies has reached EA levels of fervor.

EA, twice voted the worst company in America by extremely zealous anti-fans, hasn’t entirely avoided controversy this year. There’s still the forever-question of “was Titanfall a failure?” hanging over their heads with sales data apparently locked in a safe and buried under two hundred feet of concrete somewhere in Redwood. Then there was some kerfuffle with The Sims and swimming pools which I could never really wrap my mind around. But for the most part, they’ve kept their heads down this year and generally avoided fan ire. In fact, they’ve even scored a huge win with the apparently great Dragon Age: Inquisition, if you can believe the reviews of more or less every major gaming outlet.

But this has been an especially bad year for Ubisoft, and it’s only gotten worse as of yesterday. Whereas EA is usually cast as a corporate industry villain, Ubisoft isn’t normally quite as persecuted. Before this, their most memorable controversies involved overly-intrusive DRM, but now? They’re being painted as the face of everything wrong with modern gaming, from deceptive marketing to recycled concepts to crass monetization.