Can’t wait for the next event. Jeannie Gu and I will keep you all posted on when that will be! #womenininsurance #womeninfinance

This was so much fun! On Tuesday, I hosted KPMG’s Women in Insurance Network’s first virtual event on ‘building your personal brand in a virtual context’.
Three points also stood out for me:
1. Laptop screens may act as a physical barrier in a virtual context but some barriers have been removed! For example, we felt that the absence of work travel has somewhat levelled the playing field. So let’s take advantage of these! Can anyone think of others?
2. Leveraging social media is important in building a virtual brand. The recommendation was to think about 3 key things you want to be known for / associated with and use these as a starting point for the content you share / promote. Thank you Rose St Louis for this great tip!
3. Don’t underestimate the benefits of a virtual coffee / virtual lunch meeting! March, April, May was full of virtual quizzes / virtual games which has led to a bit of ‘zoom fatigue’. Let’s now find the right balance and invite a colleague a week to a much needed 30 minute virtual coffee / lunch and make our work day feel less transactional! :)