aran Adarsh started his journalism career at the age of 15 as the editor of Trade Guide, a weekly box-office magazine.[2] In 1994, Adarsh produced and wrote a Bollywood film-based serial Hello Bollywood, starring Shehzad Khan and Kashmira Shah. He continued his work on Trade Guide alongside. He is currently an active film critic, journalist and trade analyst on Bollywood Hungama, a leading Bollywood entertainment website. In 2007, Adarsh was chosen as the host of a new talk show called B BIZ, on which he provides box office collection reports, and interviews renowned celebrities and film-makers from the industry. Commissioned by Bollywood trade channel ETC, the show aired on 7 May 2007, and has simultaneously been featured on Zee TV and Bollywood Hungama as well.[4] Recently[when?] Taran started a celebrity chat show on Music India called "Talking Cinema With Taran Adarsh" where he meets the who's who of the Indian Film Industry and discusses latest releases, box office collections and reviews. Generally his movie reviews are more atuned to the taste of regular cinegoers and that is why commercially successful movies are found to be highly lauded in his critiques whereas parallel and off-beat movies having plot of great ingenuity seldom deserve any positive attention from him because of their limited commercial potentials. However this is not always the case.