By posting on your blog at least once a day and hyperlinking your keyword into the post so that it points back to your website will build backlinks to your website that will help you rank higher in the search engine results. Your goal is to continually build backlinks to your website. Remember to tag your posts and then ping your blog to announce to the blogging community that you have just added a new post. Do not ping your blog if you have not made a new post as this will be regarded as spamming. There are many free pinging services available on the Internet. By adding your Blog RSS url to your My Yahoo account will ensure the indexing of the links on your blog posts in Yahoo.