To the unfamiliar, a typical LG smartphone these days usually looks like this: it has slightly curved top and bottom edges that have sharp corners, a clear display that stops right at its bezels and an overall rigid, clean-cut aesthetic. And of course, its control buttons are located on the back.

But at CES 2016, LG introduced a new design approach with its latest pair of handsets, the K10 and K7, which sport a different look compared with that of LG's string of devices debuted in the past year, like the high-end V10 and G4 flagship.