“Newsjacking” - attaching your organization’s messages to relevant breaking news and cultural events on social media - sounds cynical. And, sometimes, it can be, but good work doesn’t exist in a vacuum. In order to make a meaningful impact, nonprofits and purpose-driven organizations must engage with an ever-changing world. And they must take great care as they do. 

Here's what you need to know before jacking..
http://www.socialmediatoday.com/smt-influencer/how-make-newsjacking-work-your-organization
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http://sh.st/r/4f117652f579e01ff0d828838375920c/12/1/https://www.financialeducationservices.com/default.aspx?rid=CJohnson12