HOW CAN I LEARN MORE ABOUT THE DARK ART OF POSTING BUSINESS CONTENT ON LINKEDIN?
Now that I've landed myself a job and am starting to share information about work-related things, my posts are not doing nearly as well 🤔
Yes, I know - posting about my #jobsearch journey is going to resonate with way more people than an event I'm promoting (even though next Tuesday's ODI summit is pretty mind blowing - check out my last post! 🤩).
But it is a bit of a reality check to go from getting 100k+ views to under 1,000 🙈
I know there are three things to bear in mind when aiming for maximum engagement on LinkedIn posts: use plain text (no image), write a catchy headline and add any external links in the comments section (thanks Andrew MacAskill for the top tips! 🙌).
But is there anything else I should bear in mind when posting business content on my own account? (It's a whole other conundrum posting on LinkedIn company accounts - engagement is even worse! 😬)
Is there anywhere that I can learn more about how to get the most from posting business content on LinkedIn? Where do people go to keep up to date with the vagaries of the LinkedIn algorithm?
Or is it all smoke and mirrors?
Any tips appreciated, oh wise network! 🙏
#linkedin #linkedinmarketing