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This might be to increase brand awareness, boost product sales, drive traffic to your website, etc. Make sure your goals on Instagram align with your broader marketing objectives. How old are they? Where do they live? What do they do for work? When and how do they use Instagram? What are their pain points and challenges? Maybe you want to satisfy curiosity by showing followers how your product is made. Or you could use Instagram to share the perspective of an employee to humanize your brand. Another effective tactic is to position your brand in an aspirational way, showcasing the lifestyle or achievements of your customers. Maintain a consistent brand personality, visual look, and story. Your posts should be easily recognizable and relatable at a glance. Share compelling content Great content is what gets people to talk like, comment on, and share your posts. The key to great content is and what they want to see on Instagram. Everything you post must be interesting to these people. Your visuals must be compelling and your captions engaging. Promote your Instagram presence on other social networks If you want to get more Instagram followers, you need to make it easy for people to find you. This tip—and many others—speak to the importance of making your Instagram profile discoverable. Share a link to your Instagram profile and incentivize your existing social followers to check it out. You could also highlight some of your best Instagram posts on your other channels. Consider boosting these posts with paid advertising to ensure that more of your followers follow you on Instagram. Destination Canada directed their Facebook audience to their Instagram account with four teaser photos from an Instagram influencer. Great content and potential name recognition can go along way. Austin MacKay Photography took over our Instagram account as our latest Canadagrammer and shared his favourite spots in… Posted by on The brand also used a custom URL to track success by comparing the number of clicks on the link with the number of new followers they gained on Instagram. Share your Instagram account in other communications All communication tools—both online and offline—are an opportunity to direct people to your Instagram account. Make sure you have links to your Instagram account on your website, in your email signature, and online newsletters. This will ensure that people who are already in contact with your brand online can find you on social media. You should also embed your Instagram content in blog posts. That way people that discover your blog via a search engine will also find out about your Instagram account. Dress company Weddington Way made sure attendees at their launch party in New York could find and tag them on social media. A post shared by eventpod on Jul 14, 2017 at 12:01pm PDT 5. Use relevant hashtags This will make your posts discoverable to people who are searching for content related to your brand or industry. Use the search function within Instagram to find popular hashtags related to your product, service, or industry. Then, set up a stream in Hootsuite to monitor content posted with that hashtag on Instagram. DO: Create your own hashtag. Come up with your own hashtag that will motivate your audience to share photos related to your brand. Feminine hygiene brand Always created an effective campaign with LikeAGirl. The branded hashtag encouraged young women to use this usually derogatory expression to showcase the best of what they can do. The result was across all networks in only two months. Using too many hashtags can be distracting for your audience and dilute your message. It can also come off as desperate, or worse, spammy. Using hashtags such as likeforlike, tagsforlikes, or followme may give you a temporary boost in followers. But they will likely be spammers or people only interested in being followed back. Instead, focus on using hashtags specific to your photo, product, or business. Aim for the Instagram Explore tab The Instagram Explore tab is what you see when you click on the magnifying glass icon at the bottom of the Instagram app. The Explore tab also features Instagram Stories, right across the top of the screen. More than visit the Explore tab every day. So, how can you get your content to appear on the Explore tab? Post consistently Your existing followers want to see content from you. And when they interact with your posts, that activity is visible to their followers, which exposes you to a wider audience. Your existing followers may also be inclined to share great content with friends by tagging them in comments. So, how often should you post? Post at the right time And what about optimal posting scheduling? We found that 12 p. Monday to Friday gave us the best results. Keep in mind though that the best time for your brand will likely be different. To figure out when that is, consider your audience. What does their typical day look like? When are they most active on Instagram? Use those insights and then start testing various times and measuring results. For more on this, check out our. Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Schedule your posts Is the best time to post not at a convenient time to be on Instagram? You can use a tool like to schedule and publish your photos directly to Instagram. It just takes a couple of clicks. Write compelling captions Although Instagram is a visual platform, your captions play a big role in increasing engagement, thereby helping you get more followers. This makes it easy for your audience to leave a comment. And that engagement will help make your account visible to more people. Instagram allows long-form captions, so you can test out some in-depth storytelling if your post warrants it. Ultra-short captions can also be very effective when the visuals speak for themselves. You can find more tips, along with plenty of great brand examples, in our. Craft a great bio and profile Your profile is the backbone of your presence on Instagram, and a well-crafted one is key to growing your audience. Your Instagram profile includes your name, username, website, and bio. This will make it easy for your followers on other platforms to find you on Instagram. For tips on how to create a compelling Instagram bio,. Tagging someone encourages them to engage with the post and share it with their own following. Ask your followers to tag their friends You can also encourage your followers to tag their friends in the comments. A post shared by barkbox on Jul 12, 2017 at 4:16pm PDT 15. Tag your location If your business has a physical location, make sure to tag your photos with that location and encourage customers to do the same. Users can then click on that location and see all photos posted from your store, restaurant, or office. This can help expose your brand and Instagram account to more people. Even if your business is not location-specific, you may want to tag your location. Run contests Running contests on Instagram can help grow your audience, drive traffic to your website, and even sell product. To enter the contest, ask people to follow you, like or comment on one of your photos, use a specific hashtag, or repost one of your photos. This a great strategy for companies of all sizes—not just the big guys. Turnabout Luxury Resale, a consignment store in Vancouver, used an Instagram contest to encourage shoppers to head to their stores, cross-promote their Facebook Page, and get more followers by asking entrants to tag a friend. All in one shot. A post shared by turnaboutluxuryresale on Jul 11, 2017 at 3:47pm PDT Encouraging user-generated content as part of your contest can also help you reach more people. People will see your Instagram account via posts created by their friends. This is an effective way of to build trust with new followers. A post shared by rockymountaineer on May 31, 2017 at 4:57pm PDT 17. Move beyond the feed with Instagram Stories People who use this popular feature are highly engaged. According to Instagram, nearly results in a direct message, and a third of the most-viewed stories are from businesses. 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