The comfortable church has itchy ears that want to hear pleasantries and not be rebuked for wrongdoing. We want "FIX ME QUICK messages but not sermons that would provoke us to go all out for Christ; not sermons that challenge us to walk in holiness or get excited about evangelism. And so preachers are playing along. they don't want to hurt the feelings of anyone so they preach ear-ticking messages and let the masses feel good