Share Comments (13 comments) Simon Cowell's 'X Factor' returns: How was it? Simon Cowell is nothing if not persistent. After seasons 1 and 2 of "The X Factor" failed to produce a global star or a must-watch panel of judges, the T-shirt loving Brit is back with another retooled expert lineup. But in the eyes of some critics, not even the lovely Kelly Rowland and Paulina Rubio, who have joined returning judges Demi Lovato and Cowell, can save this show's flaws. Thankfully, Wednesday's hour-long season 3 premiere had bright spots of talent.