History[edit]
LG Corp. established as Lak-Hui Chemical Industrial Corp. in 1947.[3] In 1952, Lak-Hui (pronounced "Lucky", currently LG Chem) became the first Korean company to enter the plastics industry. As the company expanded its plastic business, it established GoldStar Co. Ltd. (currently LG Electronics Inc.) in 1958. Both companies Lucky and GoldStar merged and formed Lucky Goldstar.

GoldStar produced South Korea's first radio. Many consumer electronics were sold under the brand name GoldStar, while some other household products (not available outside South Korea) were sold under the brand name of Lucky. The Lucky brand was famous for hygiene products such as soaps and HiTi laundry detergents, but the brand was mostly associated with its Lucky and Perioe toothpaste. Even today, LG continues to manufacture some of these products for the South Korean market, such as laundry detergent.

In 1995, to compete better in the Western market, the Lucky-Goldstar Corporation was renamed "LG". The company also associates the letters LG with the company's tagline "Life's Good". Since 2009, LG has owned the domain name LG.com.

Joint ventures[edit]
Since 2001, LG has two joint ventures with Royal Philips Electronics: LG Philips Display and LG Philips LCD, but Philips sold off its shares in late 2008.[4] In 2005, LG entered into a joint venture with Nortel Networks, creating LG-Nortel Co. Ltd.

International markets[edit]
On 30 November 2012, comScore released a report of the October 2012 U.S. Mobile Subscriber Market Share that found LG lost its place as second in the U.S. mobile market share to Apple Inc.[5]

On 20 January 2013, Counterpoint Research announced that LG has overtaken Apple to become second largest in U.S. market share.[6]

On 7 August 2013, comScore released a report of the June 2013 U.S. Smartphone Subscriber Market Share that found LG fell to fifth place in the U.S mobile market share.[7]

Logo[edit]
The company logo of LG features a circle containing the letters "L" and "G", presented in the form of a smiling human face.[8][9]


The original LG corporate logo, used from 1997 until 2014, in Helvetica typeface.
 

The new LG corporate logo in use from 2015, using a different typeface, along with a slightly darker red.
Associated companies[edit]
GS Group
LS Group
LIG Group
Lejel Group
Heesung Group
Structure and financial position[edit]
LG Corporation is a holding company that operates worldwide through more than 30 companies in the electronics, chemical, and telecom fields. Its electronics subsidiaries manufacture and sell products ranging from electronic and digital home appliances to televisions and mobile telephones, from thin-film transistor liquid-crystal displays to security devices and semiconductors. In the chemical industry, subsidiaries manufacture and sell products including cosmetics, industrial textiles, rechargeable batteries and toner products, polycarbonates, medicines, and surface decorative materials. Its telecom products include long-distance and international phone services, mobile and broadband telecommunications services, as well as consulting and telemarketing services. LG also operates the Coca-Cola Korea Bottling Company, manages real estate, offers management consulting, and operates professional sports clubs.

Fields of activity	Companies	2013 Division revenue (in billions USD)
Holding company	LG Corp.	US$8.8 billion[10]
Electronic industry	LG Electronics
LG Display
LG Innotek
LG Siltron
Lusem	US$55.8 billion[11]
US$25.9 billion[12]
US$5.9 billion[13]
N/A
N/A
Chemical industry	LG Chem
LG Household & Health Care
LG Hausys
LG Life Sciences
LG MMA	US$22.2 billion[14]
US$4.1 billion[15]
US$2.6 billion[16]
N/A
N/A
Telecommunication and Services	LG Uplus
LG International Corp.
LG CNS
SERVEONE
LG N-Sys	US$11 billion[17]
US$11.6 billion[18]
N/A
N/A
N/A
Group families[edit]
Electronics industries[edit]
LG Electronics
LG Display
LG Innotek
Hiplaza
Hi Logistics
System Air-Con Engineering
Siltron
Lusem
Chemical industries[edit]
LG Chem
SEETEC
LG Household & Health Care
Ĭsa Knox
The Face Shop
Beyond
Coca-Cola Beverage Company (South Korea)
LG Hausys
LG TOSTEM BM
LG Life Sciences
LG MMA
Telecommunications[edit]
LG U+
CS Leader
A•IN
LG Dacom
LG Powercom
DACOM Crossing
DACOM Multimedia Internet
CS ONE Partner
LG CNS
LG N-Sys
V-ENS
BIZTECH & EKTIMO
Ucess Partners
SERVEONE
LG International
monkey house
pixdix
Korea Commercial Vehicle
LG Solar Energy
G2R
HS Ad
Twenty Twenty
Sports sponsorship[edit]
LG has owned the LG Twins and Changwon LG Sakers.

2013 Special Olympics World Winter Games
Bayer 04 Leverkusen
Changwon LG Sakers
Copa América
FIS Snowboard World Cup
Formula One
Fulham F.C.
International Cricket Council
LG Cup (association football)
LG Cup (Go)
LG Twins
Los Angeles Dodgers
Millonarios Fútbol Club
NCAA (all programs)
Son Heung-min
Son Yeon-jae