They spend more than average on groceries, telephone services, furniture and apparel; about the same on restaurants, alcoholic beverages, utilities and fuels, household products and appliances, and electronic equipment; but less on healthcare, education, insurance, pensions and social security, fees and admissions, and tobacco products” (Nucifora 2017).Now, we can see the locations, purchasing power, and market potentials of the Hispanic Americans above and can see why they as a group is a group to recon with.