Dedicated Team USA version of Olympic Channel launched
A regionalised version of the Olympic Channel has launched today in the United States, offering year-round programming of Olympic sports from around the world.

The "Olympic Channel: Home of Team USA" will highlight American athletes and teams.

A partnership between the International Olympic Committee (IOC), the United States Olympic Committee (USOC) and NBCUniversal has led to the regionalised Channel’s development.

"It is one of the major milestones of our Olympic Channel evolution when we come with a linear channel launch in the USA in partnership with our wonderful partners," Mark Parkman, general manager of the Olympic Channel, said

"This is the next step in what we have envisioned to be a global digital platform that takes it to a more localised level here in the States in partnership with NBC and the USOC to give people an amazing content experience through global content origination, the live events that NBC will have, the events that the USOC will have."

The Channel is expected to reach more than 35 million homes and will include Olympic-themed original content produced by all three parties.

This will include programmes produced by the Olympic Channel, archival footage from both the IOC and NBC’s libraries of Olympic features and documentaries.

There will also be original Team USA programming produced by USOC which has promised to provide "authentic, wide-ranging and athlete-focused coverage of the Olympic Movement in the US".

The new linear cable channel will be available to most subscribers of Altice, AT&T DirecTV, Comcast, Spectrum, and Verizon at launch.

It will also be available on streaming services, including DirecTV Now, Fubo, Hulu, Sony PlayStation Vue and YouTube TV.