Keywords & Phrases
1st Question

We have a keyword (keyword) one word
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We have a keyword phrase (We have a keyword phrase) more than one word

At what point does it become a longtail key phrase (how many words)?

See below

If I have a keyword 'safari'
A key phrase would be 'African wildlife safari'
A longtail would be 'South African wildlife safaris in the Kruger Park) I guess..

2nd question

Also should your Longtail and key phrase always include your keyword

Thanks 

Limpopoboy

Yes you have the right idea with long tail keywords (also known as LSI)

Long tail keywords should include your main keyword and also variations of that keyword

Example main keyword: kruger national park safari

Example Long tail keywords:
what are the best kruger national park safaris
what are the costs of kruger national park safaris
what are the prices of kruger national park safaris

Long tail keywords are those three and four keyword phrases or more than four which are very, very specific to whatever you are selling or providing services. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

So in your case, 3rd option, South African wildlife safaris in the Kruger Park is a very specific term. So you can consider it as a long term keyword phrase.

In long tail keyword, it generally contains your main keyword because we generally create long term keyword phrase by including the main keyword.

Thanks, guys, yes I understand that explanation. But we have 3 scenarios correct?

1. Keyword - Safaris
2. Key phrase - Wildlife Safaris (more than one word)
3. Longtail - Cheap wildlife safaris in Africa (5 words)

First question: when does a key phrase become longtail? after 3 words 4, 5 words?
Second question: Taking my longtail above 'Cheap wildlife safaris in Africa' how many times should that same longtail be entered in say 300 words of text on your page once? twice or more? or should you use it once and other longtails once? so perhaps you have 3 or 4 different long tails in 300 words of text on your page?

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