MY TRIP TO THE                        FACTORY

28/8/2012

Done By Aly Al-Mahdi Hussein Karim 
Form 4B2


 

On Tuesday, the 28th of September, 2012 the form 4 of the boys’ wing went to visit the S.S.Bakhresa Group Of Companies Limited, as part of our Business Studies project. The main reason for us to visit was to learn the three main components in business. That is; 
I.	Production
II.	Advertising and Promotion
III.	Marketing
At first, we visited the ice-cream department. In this area the person in charge told us that they have no competitors and therefore they are the ultimate threat.
Also, he told us that many different types of people have different tastes and therefore, they have different varieties of ice-cream to suit various kinds of people.
In addition, he also told us that their most sold and most produced ice-cream is the Super-Ball Cone. 
Moreover, he told us that since they are the only company that produces ice-creams in Tanzania, they don’t need to advertise. However, when they release a new ice-cream they do advertise a little to let people know about this new product. To assess and know whether or not their advert has been successful, they look at the sales statistics.
Above all, to maximize distribution of their ice-creams and hence get the most profit, they use bicycles and vans to transport their ice-creams in every nook and corner, throughout the nation and even to interlocking nations.
Next, we visited their fruit juices department, where the woman in charge explained to us their process. At first they buy all the fruits locally so that they strengthen the economy of our country. Then, they extract the pulp out of it and add preservatives so that they can stay up to a year because some fruits are seasonal.
Then she allowed us to ask questions from which we asked if there was any competition in Juice Department, and if so, what was their main threat. We were told that Maaza Juice Limited is their main threat but they are putting in all effort to surpass their competitor, and are not far from reaching it. 
Also, we asked their advertising method and she said that it is not very different from the ice-cream department. Their promotion method was also very exciting where she told us that if they introduce a new product, for instance, orange-mango juice, they take it to all outlet stores, where these juices are normally sold, for example Shoprite. They tell them to either allow free ‘sampling’ or they make an offer that if you buy two boxes of orange juices of 1 litre each you get 3 boxes of 200 ml of new product free of charge. This gives them extra sales.

 To sum it all, we had the business manager of the azam factory come and talk to us. He gave some few basic tips about all the three objectives we had gone to achieve.
Furthermore, one of the things he told us was that the government would not allow foreign companies to intervene the market so that the economy level of the country increases. 
He also informed us that the company tries its best to buy all its raw materials from the country but there are some raw materials, such as the milk for ice-creams that are imported from places like France and so on.
In addition, he also told us that they sponsor TV and radio shows when they see their sales falling or decreasing at a slow pace. These shows are normally viewed by the mass and their sales pick up in a short time frame. 
Moreover, he told us that the company often holds primary research (that is questionnaires, interviews and etcetera) to know what the company expects from the consumers of their products, and so, supply to meet demand.
In conclusion, I learnt the different ways a company promote their business, assess and monitor their markets, edge out competitors and how to dominate markets.