The website was launched in 2014 (self-funded through Alex’s IT company) and has grown significantly since its inception.

In the current financial year, Alex is expecting at least a 75 per cent growth in revenue as a minimum. The site has increased traffic by 350 per cent as compared to this time last year, on a daily basis.

And remarkably, the team have done this without spending big dollars on marketing.

“We invested in one major campaign which was television ads but the rest has been organic, digital pay per click, social media and public relations,” says Alex.

“Our buyers live and breathe shoes,” he explained. “They are the ones doing the groundwork and finding the highest-quality shoes that are fashion-forward, on trend and appealing to the Australian market.”

“Quality and affordability are the two most important factors for us. It didn’t make sense to us that Australians were paying almost double for the same shoes that are readily available overseas.

“Our mission is to sell premium brands at extremely fair prices, opening this market up for everyone.

“Essentially, we only operate online which means we don’t waste a cent on expensive retail stores. On top of that, our buyers are absolute shoe fiends and are committed to sourcing the best-priced products.”