CPA stands for Cost-per-action or Cost-per-acquisition. CPA is an online
advert payment model which allows advertisers to pay for qualifying
actions such as a sale or a registration or something along the lines. These
can be the most simplest things like
1) Completing a survey
2) Building keyword files for relevant phrases
3) Filling out a form
4) Accepting a free trial of something
5) Providing an email address
6) Newsletter Signing up
Its as simple as that. No re-selling of a product, No refunds, No long self
purchases or any of the other traditional affiliate marketing things to worry
about. To be honest, CPA is one of the simplest ways to earn quick money
online.
Now just like regular affiliate marketing, CPA marketing also consists of
two two types of people involved. One is the CPA Advertiser and other is a
CPA Affiliate.
A CPA Advertiser can target close to 100% leads with this, because the
advertiser ONLY pays when the action is performed. So, for example you
are ONLY going to pay for a “free sign up” or maybe an “ebook download”
to an affiliate or a network, when the action has been completed. Now
based on different affiliate networks, you can decide on your different
bidding spend and hence get different count of actions done.
As a CPA Affiliate or a Publisher, you would be promoting the “action” or
“offer” promoted by the CPA Advertiser. Again, this can be either getting
people to sign up for a service, accepting a free trial of some service, or
even as simple as providing an email address. You will be rewarded a
specific commission for that particular action. Now this varies from
different networks and their commission percentage which we talk about a
few sections later. Now the most amazing thing about this is, unlike regular
affiliate marketing, you don’t have to rely on a sale. You just need to focus
on covering up that particular action, and you can enjoy your commission
percentage.
CPA Networks are actually kind of a middlemen between the CPA
advertiser and the CPA affiliate. So usually if you are either one of those,
you would sign up with a CPA network, to get the maximum amount of
business on either sides. We are going to be talking in detail about different
amazing and highly paying CPA networks later in the course.
Now in this bible of CPA marketing, you will learn on how to become a CPA
advertiser and make it a Full time Business Online. Its going to be an
interesting journey, so be excited ;)
Module #1 - Introduction to CPA Marketing
How is CPA marketing different from “traditional” affiliate marketing?
The biggest and most important difference between CPA and “traditional”
affiliate marketing is You will be able to earn in CPA without selling a
product, whereas in “traditional” affiliate marketing you would need to wait
for a product to be sold in order to earn your commission. That is why CPA
marketing is considered to be the fastest and easiest way to make a quick
bucks online.
Benefits of CPA Marketing:
- No website needed
- No marketing experience needed
- You don’t sell anything
- Commissions are as high as $150/action
- Perfect for Newbies who want to make some quick income
- Perfect for College Students who want to earn some side income
- Perfect for Housewives
- Lot of payment options (Direct Bank Account / Paypal / Even Check)
- Start working as an affiliate RIGHT NOW with your own email
- CPA is a type of agreement, which if works well, you can even ask for a
pay bump. People are paid $100 per form registration after they make a
successful business relation with an advertiser. Imagine the potential if you
can get even 1 person to register a form each day. You are still eligible to
earn over $3000/month just by a single form registration and a good
business relation.
Best types of CPA Offers:
Email Submits
These are the easiest and most widely used CPA offers, where a user is
asked to submit their email to get access to something 100% free. Payouts
for CPA affiliates can go up to $3-$6 per email submitted depending on the
niche, country and type of the offer.
Module #1 - Introduction to CPA Marketing
Best types of CPA Offers:
Free trial signups/downloads
These were not very widely used till 2014 but with the dawn of 2015 and
even more in 2016, this has become one of the most used CPA offers after
regular email submits. The reason it is growing pretty awesomely at the
moment, is it gives the user double benefits. First of all the offer is free to
register to, and secondly you get trial access to a service as well. Its like a
win-win situation for the user, which in return converts very well. The
payout is something around $6-$50. The major gap between the price
depends on the amount of work required on the user’s end. Some free
trials require the user to only submit their email id and name and others
might ask for their credit card details without being charged anything. So,
it depends vastly on the niche of the product.
This type of offers, works great for niches, like weight loss, free samples
etc.
Best types of CPA Offers:
Zip Submits
This type of offer consists of a user submitting their zip code for some
information, product access or any survey. If you are an CPA affiliate
promoting this type of offer, you can get around $5 per zip code submitted
but can vary based on the criterias mentioned above.
Module #1 - Introduction to CPA Marketing
Best types of CPA Offers:
Installs
This consists of someone downloading and installing an app / software /
plugin of some kind. This usually are hard to promote if you don’t have a
solid trusted following, because most people don’t trust downloads from
unknown sources. So, if you are an affiliate, you make sure that the offer
you are promoting is actually legit. Payouts of this type can go around $18-
$25 per download and installation.
Form Submission
Now even though this type of offers are hard to convert but they are high
paying offers. It consists of someone submitting their personal details into
a form in return they get qualified for something like a sweepstake, or a
lucky draw or maybe a free product. The reason it is low converting is
people usually get bored filling out all those details one after the other.
Payouts of this type can be around $25 per form submitted.
Module #1 - Introduction to CPA Marketing
CPA Marketing Niches
The best thing about CPA just like Affiliate Marketing is, it has a lot of
niches to choose from. At some points, it has even more niches to choose
from as compared to “traditional” affiliate marketing. With CPA, you can
find literally anything to promote.
Beauty products
Children and Family
Education/Careers
Entertainment
Health/Fitness and Weight Loss
Medical
Real Estates
...AND A LOT MORE
There are two amazing niches that works best on CPA, are…
As seen on TV, and
Coupons and Daily Deals
These are two specific categories that work wonders with CPA, because
people usually tend to go for products that they see on tv, and if they get
to signup or take an action which is FREE to do, they are bound to convert.
Same goes for Coupons and Daily deals. People are always looking out for
some coupon codes for maybe a website subscription or even maybe for a
physical/digital product they are aiming to purchase in the near future.