Self-driving cars to hit Swedish public roads Volvo is starting a pilot project that aims to have 100 self-driving cars on Swedish public roads around the city of Gothenburg by 2017. The project is called "Drive Me" and is a joint initiative between the Volvo Car Group, the Swedish Transport Administration, the Swedish Transport Agency, Lindholmen Science Park and the City of Gothenburg, Volvo said Monday. Together they will make an effort to eliminate deadly car crashes in Sweden, said Erik Coelingh, technical specialist at Volvo Car Group. Cars that drive themselves are also being tested by Google, Mercedes and other companies. Florida and California have permitted testing of self-driving vehicles. And the UK announced in July it would start testing autonomous cars on the road by the end of the year.