Bing engineers at Microsoft recommend the following to get better
rankings in their search engine:
Ensure a clean, keyword rich URL structure is in place
Make sure content is not buried inside rich media (Adobe Flash
Player, JavaScript, Ajax) and verify that rich media doesn't hide
links from crawlers.
Create keyword-rich content based on research to match what
users are searching for. Produce fresh content regularly.
Don’t put the text that you want indexed inside images. For
example, if you want your company name or address to be
indexed, make sure it is not displayed inside a company logo.