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Have Your Own Voice Through Creating Special Reports -2nd

·	Who are you trying to impress and what is important to them?

·	What distribution method will be best?

·	Keep your facts accurate, very brief and to the point. The denser your information, the more valuable and more likely to keep the interest of your reader.

·	Write an attention getting headline. 95% of your readers will decide if they will read your special report based totally on your headline, so make it great and make it benefit driven.