4 Simple but Powerful Tactics for Writing Compelling Ad Copy If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to get more traffic is through advertising. Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability. When you’re paying Google and Facebook tens of dollars for a single click, it’s crucial that you write ad copy that can push and persuade people.