Crowdfunding sites such as Go Fund Me provide a powerful platform for a range of emotive human interest causes. Others, like Kickstarter, are geared towards creative projects and businesses. Perhaps it's, therefore, inevitable that online altruism has developed and extended to accommodate the singularities of modern life—and also court controversy. 

Seeking Arrangement was founded by MIT graduate Brandon Wade in 2006. The dating website promises to match wealthy "sugar daddies" to significantly younger "sugar babies" and is being utilized by university students to help with the crippling amount of debt secondary education entails.

Struggling with the costs of post-graduate life, an MBA student, Lara, 27, has been making use of the site for three years and has had around ten sugar daddies—the last one of which has turned into a relationship. "When I moved to London, I was shocked at how expensive it is. And I still have £40,000 of student loans to pay off. That's why I signed up," she said. 

Initially nervous, she soon became more and more comfortable with what's becoming an increasingly modern arrangement. And what starts as a relationship of convenience can, in fact, develop into something more meaningful, as Lara is now in a relationship with one of her sugar daddies, a 36-year-old finance worker. "He sends me £1,000 a month to cover my student loan payments. He pays my rent and all my day-to-day expenses. I could do nothing and be OK. "He also paid for me to spend a month each in Thailand, Sri Lanka, and Greece, and for my yoga teacher-training course. It's a dating site where you don't have to pay for anything—and you get a goody bag. It's no big deal."