SEO Best Practice Content pages are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant. The purpose of the given web page should be directly stated in all of the following areas: Title tag URL Content of page Image alt text Here is an example of a well-laid-out and search engine–friendly web page. All of its on-page factors are optimized.